678bs Privacy Policy
Your privacy is important to us. This Privacy Policy explains what personal data 678bs collects, why we collect it, how it is used, and what rights you have over your information.
This Privacy Policy ("Policy") describes how 678bs ("we", "us", "the Platform") collects, uses, stores, and shares personal data provided by or relating to players who access and use the 678bs platform. By registering an account with 678bs, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
678bs is committed to protecting the personal data of all players who use the platform. We operate with transparency and apply industry-standard technical and organisational measures to keep your data secure. This Policy applies to all users of the 678bs website and mobile site, wherever they are located.
This Policy should be read alongside the 678bs Terms & Conditions. If you have any questions about how your data is handled, you can contact the 678bs data team at any time using the contact details provided at the end of this document.
Who We Are and How to Contact Us
678bs is an online gaming platform operating a website and mobile site that provides access to casino games, sports betting (including cricket betting), crash games, live dealer tables, and other related gaming content. 678bs is the data controller in respect of all personal data collected through the platform.
If you have any questions, concerns, or requests related to your personal data and how 678bs processes it, you may contact the 678bs data and privacy team directly. We aim to respond to all data-related enquiries within 10 business days of receipt.
Data enquiries email: [email protected]
What Personal Data We Collect
678bs collects personal data in several ways: directly from you when you register and use the platform, automatically through your use of the platform, and from third-party service providers involved in operating the platform. The categories of personal data we collect are set out below.
Registration and Identity Data
- Full legal name, date of birth, and residential address as provided at registration. This information is used to verify your identity and confirm your eligibility to use the platform (including the 21+ age requirement).
- Bangladeshi mobile phone number and email address, used for account communications, security verification (OTP), and support contact.
- Government-issued identity document details submitted during KYC verification (National Identity Card number, passport number, or driving licence number). Document images are processed securely by our KYC service provider and are not stored in plain form by 678bs.
- A username chosen at registration, which is used as your account identifier throughout the platform.
- A hashed (one-way encrypted) version of your account password. 678bs does not store your password in readable form and cannot retrieve it. Password reset is handled via your registered mobile number or email address.
Financial and Transaction Data
- Mobile wallet account details (bKash, Nagad, Rocket, Upay) or bank account details used for deposits and withdrawals. Full account numbers are masked after initial processing; only the last four digits and account type are stored for reference.
- A complete transaction history for your account, including all deposits, withdrawals, bonus credits and debits, wagering activity, and game results. This history is retained for the duration of your account and for a period after closure as required by our data retention policy.
- Records of any bonus or promotion claimed, including the bonus type, date claimed, wagering progress, and outcome. This data is used for promotion administration and to detect and prevent bonus abuse.
- Currency denomination used (Bangladeshi Taka, BDT) and any currency conversion records where applicable.
Technical and Usage Data
- IP address and approximate geolocation at the time of login and key account actions. This data is used for security purposes (detecting unusual login locations), fraud prevention, and ensuring platform access complies with applicable restrictions.
- Device type, operating system, browser type and version, and screen resolution. This technical data helps 678bs optimise platform performance for different device types and diagnose technical issues.
- Session data including login times, session duration, pages visited, and in-platform navigation patterns. This data is collected automatically via server logs and is used to improve the platform and detect anomalous patterns that may indicate fraudulent activity.
How We Use Your Personal Data
678bs uses personal data collected from players for the following purposes. We process data only where we have a legitimate reason to do so, as set out in the legal basis column below.
| Purpose | Legal Basis |
|---|---|
| Account registration, login, and identity verification (KYC) | Contract performance — necessary to provide the platform service you have requested |
| Processing deposits, withdrawals, and managing account balances | Contract performance and compliance with payment processing obligations |
| Fraud detection, anti-money laundering checks, and responsible gaming monitoring | Legal obligation and legitimate interests (protecting the platform and its players from financial crime) |
| Customer support and dispute resolution | Contract performance and legitimate interests (providing effective after-sales support) |
| Sending promotional communications, bonus notifications, and platform updates | Consent (you may withdraw consent at any time via account settings or by contacting support) |
| Platform analytics and performance optimisation | Legitimate interests (improving the platform experience for all players) |
678bs will not use your personal data for any purpose that is incompatible with those listed above without first obtaining your explicit consent. Where we rely on consent as a legal basis, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
Legal Basis for Processing
678bs processes personal data only where there is a valid legal basis to do so. The four primary legal bases on which 678bs relies are as follows.
- Contract performance: processing necessary to fulfil the contract between 678bs and you as a registered player, including account management, deposits, withdrawals, and game access.
- Legal obligation: processing required to comply with applicable laws and regulations, including anti-money laundering obligations, age verification requirements, and responses to lawful authority requests.
- Legitimate interests: processing carried out for the legitimate business interests of 678bs, where those interests are not overridden by your rights — including fraud prevention, platform security, and analytics.
- Consent: processing based on your explicit agreement, used primarily for marketing and promotional communications. You may withdraw consent at any time without affecting the lawfulness of any processing that took place before withdrawal.
How We Share Your Personal Data
678bs does not sell or rent your personal data to third parties for any commercial purpose. However, 678bs does share certain categories of personal data with trusted third-party service providers where this is necessary for the operation of the platform. The categories of recipients are as follows.
- Payment processors and mobile wallet providers (bKash, Nagad, Rocket, Upay, and affiliated banking partners): personal and payment data is shared to the minimum extent necessary to process your deposits and withdrawals securely. These providers are independently regulated financial institutions.
- KYC and identity verification service providers: identity document data submitted during the KYC process is shared with our contracted identity verification partner to complete the verification check. KYC providers are bound by data processing agreements with 678bs and may not use the data for any other purpose.
- Game content providers (Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, Microgaming and others): limited technical data (session identifiers, account status flags) is shared with game providers to authenticate player sessions and enforce account-level restrictions (such as self-exclusion or deposit limits).
- Fraud prevention and financial crime agencies: where 678bs has a legal obligation or legitimate interest to report suspected fraudulent activity, money laundering, or other financial crime, relevant data may be disclosed to competent authorities or specialised fraud prevention services.
- IT infrastructure and platform hosting providers: technical infrastructure partners who host and maintain 678bs platform systems may have access to personal data as part of their service delivery. These partners operate under strict data processing agreements and implement security standards equivalent to or exceeding those applied by 678bs directly.
Important: All third-party service providers who receive personal data from 678bs are required to process that data only for the specific purpose for which it was shared, to implement appropriate technical and organisational security measures, and to comply with all applicable data protection requirements. 678bs does not authorise any third party to use player data for their own independent marketing or commercial purposes.
Cookies and Tracking Technologies
678bs uses cookies and similar tracking technologies on the platform to ensure it functions correctly, to improve performance, and to personalise your experience. This section explains the types of cookies used and how you can manage your cookie preferences.
Essential Cookies (Required)
- Session cookies: short-lived cookies that maintain your login session while you are using the platform. These expire when you close your browser or log out. Without session cookies, it would not be possible to remain logged in as you navigate between pages.
- Security cookies: cookies used to detect and prevent fraudulent login attempts, cross-site request forgery, and other security threats. These are strictly necessary for the platform to operate safely.
- Preference cookies: cookies that store your platform settings and preferences, such as language selection and display preferences, so that your settings are remembered between sessions.
Analytics Cookies (Optional)
- Performance and analytics cookies: cookies that collect aggregated, anonymised data about how players use the platform — such as which pages are visited most frequently, where players navigate from, and how long sessions last. This data is used to improve platform design and usability. No personally identifiable data is included in analytics reports.
- Personalisation cookies: cookies that allow 678bs to remember your game preferences and recently played games so that the platform can display relevant content. These cookies do not track your activity outside the 678bs platform.
You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but disabling essential cookies may affect the functionality of the 678bs platform. Blocking session cookies, for example, will prevent you from staying logged in. Analytics and personalisation cookies can be disabled without affecting your ability to use core platform features.
Data Retention
678bs retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply to the main categories of data held by 678bs.
- Account and identity data: retained for the full duration of your account and for a minimum of 5 years following permanent account closure. This retention period reflects standard financial record-keeping requirements applicable to online gaming platforms.
- Transaction and financial data: retained for a minimum of 5 years following the transaction date, or longer where required by applicable anti-money laundering regulations. Financial records are maintained in a secure, access-restricted archive after account closure.
- Customer support communications: retained for 3 years from the date of the last communication. Support records may need to be retained for longer where they relate to an unresolved dispute or regulatory investigation.
- Technical and usage logs: server logs are retained for a rolling 12-month period, after which they are automatically purged. Anonymised, aggregated analytics data derived from usage logs may be retained indefinitely for historical platform performance analysis.
When the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked to an identifiable individual. 678bs conducts periodic data audits to ensure that data is not held beyond its required retention period.
Your Data Rights
678bs respects your rights in relation to your personal data. The following rights are available to all registered players. To exercise any of these rights, contact the 678bs data team using the email address provided in this Policy.
678bs will respond to all data rights requests within 30 calendar days of receipt of a verified request. Where a request is complex or where a large volume of data is involved, this period may be extended by a further 30 days, with notification provided to the requester.
To exercise your data rights, contact us at: [email protected]
Data Security
678bs takes the security of your personal data seriously and implements a range of technical and organisational measures designed to protect data against unauthorised access, accidental loss, destruction, or disclosure. The key security measures in place include the following.
- SSL (TLS) encryption for all data in transit between your device and the 678bs platform. All platform communications are encrypted using industry-standard TLS protocols to prevent interception.
- Encrypted data storage: sensitive personal data including identity documents and financial account details are stored in encrypted form at rest. Database encryption keys are managed separately from the data they protect.
- Role-based access controls: access to personal data within 678bs systems is restricted to staff members and contractors who have a legitimate business need to access the data. All staff access is logged and audited on a regular basis.
- Two-factor authentication (2FA) for all 678bs administrative accounts and for player accounts where 2FA is enabled. Players are strongly encouraged to activate 2FA on their 678bs account to reduce the risk of unauthorised access.
While 678bs implements robust security measures, no online platform can guarantee absolute security against all possible threats. In the event of a data security incident that poses a high risk to player rights, 678bs will notify affected players promptly and take all appropriate remediation steps.
Children's Privacy and the 21+ Age Requirement
678bs operates a strict minimum age requirement of 21 years. The platform is not intended for, directed at, or accessible to individuals under the age of 21. 678bs does not knowingly collect, store, or process personal data relating to individuals under 21. If 678bs becomes aware that personal data has been collected from a person under 21, that data will be deleted as soon as reasonably practicable and the associated account will be closed.
If you are a parent or guardian and believe that a person under your care has provided personal data to 678bs, please contact us immediately at [email protected]. We will investigate the matter and take prompt action to delete any such data and close any associated account.
Third-Party Links and Services
The 678bs platform integrates third-party game content from certified providers including Pragmatic Play, Evolution Gaming, Spribe, and others. These providers operate their own game engines and may collect limited technical data (such as session tokens) necessary to deliver the game experience. Their data practices are governed by their own privacy policies, which are separate from this Policy.
678bs is not responsible for the data practices of any third-party game provider, payment processor, or other external service whose systems are accessed as part of the 678bs platform experience. Players are encouraged to review the privacy policies of any third-party service they interact with.
Marketing Communications
678bs may send you promotional emails, SMS notifications, and in-platform messages relating to bonuses, new game launches, special promotions (such as BPL season offers or Eid bonus campaigns), and platform updates. These communications are sent only where you have provided your consent at registration or have subsequently opted in via your account settings.
You may opt out of marketing communications at any time by updating your communication preferences in your account settings, or by contacting the 678bs support team. Opting out of marketing communications will not affect the delivery of transactional messages (such as deposit confirmations, withdrawal notifications, and security alerts), which are sent as part of the core account service.
Changes to This Privacy Policy
678bs reserves the right to update or amend this Privacy Policy at any time. The most current version of the Policy will always be available on this page, identified by the "Last updated" date at the top of the document. 678bs will make reasonable efforts to notify registered players of material changes via their registered email address or an in-platform notification.
Your continued use of the 678bs platform following publication of a revised Privacy Policy constitutes your acceptance of the revised Policy. If you do not agree to the revised terms, you should cease using the platform and contact support to arrange account closure.
Contact Us About This Policy
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 678bs handles your personal data, please contact the 678bs data and privacy team. We are committed to addressing all privacy-related enquiries promptly and transparently.
Email: [email protected]
We aim to respond to all privacy-related enquiries within 10 business days. For urgent data security concerns, please indicate this clearly in your email subject line so that your enquiry is prioritised by the team.
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